Top SaaS SEO Tools Your Business Needs

SaaS companies operate in an increasingly saturated market where competition is fierce. If you’re a SaaS company, you’ve gotta be visible online.

Ok now you are asking “Ok, John how do we achieve visibility? Yep, SEO. There’s no secret sauce here—if you’re not ranking, you’re invisible. Simple as that.

The goal is to get in front of the right audience at the right time, and if you don’t have the tools to get you there, well…good luck with that.

But SaaS SEO presents unique challenges. From targeting niche keywords to addressing the complexities of long sales cycles, SaaS companies face hurdles that traditional businesses don’t.

This makes it crucial for SaaS businesses to leverage advanced SaaS SEO tools that cater specifically to these needs.

The Key Features SaaS SEO Tools Should Offer

So, before we jump into the deep end, let’s break down the essentials. What should a solid SEO tool actually do for you? Here’s the quick list:

• Keyword Research: To target the right audience, SEO tools need to help businesses discover relevant, high-volume keywords.
• Competitor Analysis: Effective tools analyze competitors’ strategies, providing insights into keyword performance, content structure, and backlink profiles.
• On-Page Optimization: Tools should help optimize website content to ensure it ranks well in search engines.
• Backlink Monitoring: A good tool tracks backlinks, which play a crucial role in improving a website’s domain authority and ranking.
• Site Auditing: SEO tools should offer comprehensive audits to help identify and fix technical issues that may hinder a site’s performance.
• Rank Tracking: Measuring the impact of your SEO efforts over time is essential to understanding what’s working and what needs adjustment.

These are the non-negotiables. If the tool you’re using doesn’t check off these boxes, why are you even using it?

Ok let’s go through some of these tools

SEMrush - The Comprehensive SEO Suite

Let’s kick things off with SEMrush. SEMrush is widely regarded as one of the best all-in-one SEO tools for businesses, including SaaS companies.

• Need to find the best keywords? Check.
• Wanna stalk your competitors and see what they’re doing? Check.
• Need a full site audit to figure out why your rankings tanked? Double check.

SEMrush allows you to manage every aspect of your SEO strategy, ensuring that you can make data-driven decisions and optimize your site efficiently.

Why SEMrush is a Beast

SEMrush Keyword Research

SEMrush’s keyword research tool helps you find the best keywords to target, including long-tail variations and competitive terms. It provides insights into search volume, keyword difficulty, and more. It’s like having a roadmap for your content.

SEMrush Competitor Analysis

Wanna know what your competitors are ranking for and how they’re stealing all your traffic? With SEMrush, you can see what keywords your competitors are ranking for and how much traffic those keywords generate. This allows you to identify gaps in your strategy and capitalize on opportunities.

SEMrush Backlink Monitoring

SEMrush tracks backlinks to your site and competitors’ sites, helping you improve your domain authority by securing high-quality links. It’s like the breadcrumbs that lead to higher rankings.

SEMrush Site Auditing

SEMrush offers a site audit feature that scans your website for errors, slow load times, broken links—basically anything that’s dragging your rankings into the gutter.



In short, SEMrush is the SEO version of a 10-course meal. It’s got everything, and SaaS businesses would be insane not to use it.

Ahrefs - The King of Backlinks

Next up, Ahrefs. When it comes to backlink analysis and link-building, Ahrefs stands out as one of the best SaaS SEO tools.

If SEMrush is the jack-of-all-trades, Ahrefs is the heavyweight champion when it comes to backlinks. If you’re serious about SEO (and I mean serious), Ahrefs is where you go to dominate the backlink game.

This makes it an essential tool for SaaS businesses focused on improving domain authority and off-page SEO.

Why Ahrefs is King

AHREFS Backlink Analysis

Ahrefs offers one of the largest databases of backlinks, allowing you to track who’s linking to your site, how authoritative those links are, and where your competitors are getting their backlinks.

AHREFS Keyword Explorer

Ahrefs provides comprehensive data on keyword difficulty, search volume, and traffic potential, making it easier to choose the right keywords for your SaaS business.

AHREFS Content Explorer

This is one of the coolest features. You can search any keyword and find out what content is killing it in your niche. Then, just make something better and watch the traffic roll in.

AHREFS Competitor Research

Ahrefs gives you a front-row seat to your competitors’ strategies. You can see what pages they’re ranking for, what backlinks they’re getting, and basically what’s working for them.

For SaaS businesses that rely heavily on building authority and trust through backlinks, Ahrefs is an invaluable asset.

Learn if Backlinks Are Still Important Today

Moz Pro - The User-Friendly SEO Solution

Let’s talk about Moz Pro for a sec. Moz Pro is another popular all-in-one SEO tool, designed for businesses of all sizes.

It’s got the power and the features, but it’s a little easier to use compared to some of the other tools. If you’re just dipping your toes into the SEO waters or you’re running a smaller SaaS operation, Moz Pro is a solid choice.

It provides everything from keyword research to rank tracking and site audits, making it a great tool for SaaS companies looking to enhance their SEO strategies.

Why Moz Pro Holds Up

Moz Pro Keyword Research

Moz Pro’s Keyword Explorer is easy to use and offers valuable data on keyword difficulty and search volume, helping you identify the best opportunities for ranking.

Moz Pro Rank Tracking

Moz Pro offers daily rank tracking, allowing you to see how your keywords perform over time and measure the impact of your SEO efforts.

Moz Pro Site Audits

Moz gives you a full report on everything that could be going wrong with your site. Broken links? Duplicate content? Moz has your back.

Moz Pro Link Explorer

Want to see your backlink profile or track your competitors’? Moz’s Link Explorer does just that, giving you a clear picture of your off-page SEO.

Moz Pro might not have the flashiest features, but it’s a great choice for SaaS companies looking for a balance between powerful features and ease of use.

Surfer SEO - The On-Page SEO Expert

If on-page SEO is your priority, Surfer SEO is one of the best SaaS SEO tools available. Surfer SEO focuses on optimizing content and providing data-driven insights into how to structure and improve web pages for better rankings.

It’s not as broad as SEMrush or Ahrefs, but if you want to make sure your pages are perfectly optimized to rank, Surfer SEO is like a guided missile—it’s super targeted and gets results.

Why Surfer SEO is a Must

Surfer SEO Content Optimization

Surfer SEO analyzes the top-ranking pages for a specific keyword and offers recommendations for word count, keyword density, and content structure. This ensures that your content is perfectly optimized to compete with the top results.

Surfer SEO SERP Analyzer

This feature helps you analyze the current search engine results for your target keywords, providing insights into what factors contribute to high rankings.

Surfer SEO Content Editor

The Content Editor tool allows you to create and optimize content in real-time based on Surfer’s recommendations. It’ll give you word count, keyword density, and readability tips. Just follow its advice and you’ll be golden.



For SaaS businesses that rely heavily on content marketing and need to ensure every page is optimized to rank well, Surfer SEO is a highly effective tool.

Google Search Console - Essential Free Tool

Let’s not forget about Google Search Console—the free tool that every SaaS business should be using.

It’s like the Batman utility belt of SEO tools—super versatile and essential for any operation.

For SaaS companies, Google Search Console is critical for monitoring how your site performs in Google search results, identifying issues, and understanding your audience.

Why Google Search Console (GSC) is a No-Brainer

GSC Performance Reports

Google Search Console provides data on how often your site appears in search results, what keywords it ranks for, and which pages get the most traffic.

GSC Crawl Errors

This tool helps you identify and fix crawl errors that may prevent Google from properly indexing your site. Fix these issues and watch your rankings improve.

GSC Submit Sitemaps

Google Search Console allows you to submit your sitemap, ensuring that all your pages are indexed correctly and appear in search results.

While it doesn’t offer the same depth as premium tools, Google Search Console is an essential tool that every SaaS business should use alongside paid options. It’s free, it’s from Google, and it’s essential for any SEO strategy. There’s no excuse not to use it.

Once you have sufficient data, we actually recommend highly to use GSC as much as possible. Afterall, it is Google’s direct data, compared to estimate the third party tools have.

SpyFu - Competitor Research for SEO

Let’s not forget about SpyFu, the tool designed for spying (in a totally legal, non-creepy way) on your competition.

SpyFu specializes in competitor research and gives you a front-row seat to all the keyword and backlink action happening in your space. Want to know why your competitor is outranking you?

SpyFu shows you exactly what they’re doing, and it even digs into their ad spend. That’s some next-level insight.

Why SpyFu is a Game-Changer

SpyFu Competitor Keyword Research

SpyFu allows you to see what keywords your competitors are ranking for and how they’re performing in both organic and paid search. It’s like getting a cheat sheet to their SEO strategy.

SpyFu Backlink Tracking

You can track competitors’ backlink profiles and find new opportunities to build high-quality links for your own site.

SpyFu Ad Spend Analysis

This tool doesn’t stop at SEO. SpyFu also offers insights into competitors’ PPC strategies, helping you understand where they’re allocating their budget.

For any SaaS company looking to go toe-to-toe with the competition and come out on top, SpyFu is like having a secret weapon in your SEO arsenal.

By analyzing competitors and spotting opportunities they’re missing, you’ll be able to stay one step ahead and make smarter SEO and marketing decisions.

Get the Right Tools for the Job with Alterior Digital

When it comes to growing a successful SaaS business, having the right SaaS SEO tools is crucial. From SEMrush’s all-in-one SEO powerhouse to Ahrefs’ backlink mastery, these tools are designed to help you optimize every aspect of your SEO strategy.



They provide the insights and data necessary to drive traffic, improve rankings, and convert leads into loyal customers. But remember, SEO is a marathon—you need to consistently track, adjust, and optimize your approach to stay ahead in the ever-changing digital landscape.

Let Alterior Digital guide your SaaS company to SEO success and help you stay ahead of the competition. Click here and Start Ranking Higher On Google.