SEO Tools Every Marketer Should Use

SEO Tools Every Marketer Should Use

If you are a business owner, more likely than not, you are not messing around with any SEO Tools, and that is ok. With that said, we are here to guide you if you wish to get some type of tool to help you discover ways to rank on Google. SEO tools are essential for any marketer looking to improve their or a client's website's visibility and ranking on search engines. From keyword research tools like Google Keyword Planner, SEMRush, and Ahrefs to on-page SEO tools such as Yoast SEO, Screaming Frog, and Sitebulb, various options are available to help optimize web content. Link-building tools like Moz Pro, SEMRush, and BuzzStream are crucial in enhancing a website's authority and credibility. We would say incorporating these tools to build digital marketing strategies is the smartest choice to beat out the competition. As always, Alterior Digital is here to provide free SEO guidance; let's get started.

SEO Keyword Research Tools

Google Keyword Planner

Google Keyword Planner is one of the most essential tools in the arsenal of any marketer. This free tool provides insight into keyword search volume, keyword competition, and even the cost-per-click for paid advertisements. By utilizing this tool, marketers can identify high-traffic keywords relevant to their industry, ensuring content is tailored to what users are actively searching for. Moreover, it is particularly useful for finding long-tail keywords that may be overlooked by competitors, offering a strategic advantage in content creation and optimization. All that said, even though it is a free tool, in order to get the most accurate data, you need to have some money as a balance; it is a Google tool to run ads, after all.

SEMRush

SEMRush is a comprehensive digital marketing tool that specializes in keyword research. It allows users to analyze their competition by providing detailed reports on their keyword strategies, backlink profiles, and traffic sources. For those striving to be known as a top SEO specialist in Los Angeles, SEMRush is invaluable for uncovering hidden opportunities and staying ahead of the competition. Its keyword magic tool and position tracking capabilities make it easier for marketers to adapt their strategies based on real-time data, ensuring their website ranks higher in search engine results pages (SERPs).

Relevant Blog: Build an SEO Keyword Strategy

AHREFS

AHREFS is another powerful tool that excels in keyword research. Known for its extensive backlink analysis capabilities, AHREFS also offers detailed keyword analytics. It provides data on keyword difficulty, search volume, and potential traffic, making it easier to create targeted SEO strategies. AHREFS is especially useful for discovering content gaps and identifying keywords that competitors are ranking for, but your site is not, enabling you to seize untapped opportunities in your niche market. Now, we use AHREFS, and it has been an invaluable tool for us to build out marketing strategies for our clients.

On-Page SEO Tools

Yoast SEO

If you are under the WordPress platform, then Yoast SEO plugin is going to be your best friend. Yoast SEO is designed to help content creators optimize their posts and pages for better search engine rankings. It offers features such as real-time content analysis, meta-tag management, and readability checks. For an LA SEO Expert, Yoast SEO is a no-brainer to add as part of your arsenal to ensure that each piece of content is optimized for target keywords. The plugin provides suggestions for improving both SEO and overall readability, which can significantly boost organic traffic and user engagement.

Screaming Frog

Screaming Frog SEO Spider is a website crawler that allows users to analyze various on-page SEO elements. This tool can identify broken links, duplicate content, and missing meta descriptions, among other issues. This is more about the technical SEO arena than anything. By addressing these technical SEO aspects, marketers can improve their site's crawlability and indexability, ultimately enhancing its performance in SERPs. I am sure you want to show up in the top Google rankings, right? Screaming Frog is a must-have for any SEO Expert aiming to conduct comprehensive site audits and implement data-driven SEO strategies.

Relevant Blog: SEO Checklist for Business Owners

Sitebulb

Sitebulb is another robust on-page SEO auditing tool that offers a wealth of data insights. It provides detailed reports on issues like page speed, mobile usability, and internal linking structures. Sitebulb's visual representation of data helps marketers quickly identify and prioritize the most critical issues. The tool also offers actionable insights, making it easier to implement changes that can significantly impact SEO performance, thereby helping websites achieve higher rankings and better user experiences. Not sure if you've been tuning in, but user experiences have become more prevalent than ever, and making sure your page speed is optimal is crucial.

Link Building Tools

Moz Pro

Moz Pro is an all-in-one suite of SEO tools designed specifically to simplify the process of link building. Among its many features, the Link Explorer is incredibly popular for uncovering new link-building opportunities by analyzing competitor backlinks. It helps you understand where your competitors are earning their links, thus providing a pathway to earn similar or even higher-quality links. Additionally, the tool offers an advanced link-tracking feature that keeps a record of your acquired links, marking any changes that might need immediate attention. By investing in Moz Pro, marketers can enhance their visibility on search engines, giving them a competitive edge.

SEMRush

SEMRush is back on the list again because it is just a great tool and is another robust tool that is extensively used for link building. Known for its detailed backlink analytics, SEMRush allows you to audit your link profile thoroughly, ensuring that your links are high-quality and not potentially harmful. Its Backlink Gap tool is particularly beneficial; it lets you compare your backlink profile with your competitors, highlighting missed opportunities. SEMRush also provides outreach tools that streamline the process of contacting potential link partners, making it easier to gain authoritative backlinks.

Ok, Let's Close It

If you are a business owner, hopefully, you are getting a sense of how crucial being optimal on all fronts of SEO is. SEO tools play a crucial role in optimizing and improving a website's search engine rankings. By utilizing keyword research tools, as mentioned above, marketers can identify strategic keywords to target and build out strategies for your business to help it climb the Google Rankings. More often than not, clients build amazing websites, but the technical aspect is not optimal, and they are not doing anything to boost their online presence, which results in minimal to no traffic. If you are looking for a company that truly cares about being your partner, then look no further than Alterior Digital; we've built out our investment structure with the business owners in mind. We welcome you to get a free SEO Audit done to get the ball rolling, and hey, no strings attached, we are happy to help you in some shape or form.