SEO Services Live: The Impact SEO Has on Small Business
SEO Services Live: Boosting Your Website's Popularity
Business owners! Have you ever wondered why some websites appear first when you search for something on Google? It's not magic, but it is pretty cool. It's all thanks to something called SEO. Don't worry if that sounds like a weird space robot name – we're going to break it down together!
What in the World is SEO?
SEO stands for Search Engine Optimization. We know, we know, that's a mouthful! Think of it this way: SEO is like giving your website a supercharge. It helps search engines like Google find your website more easily. When your website has good SEO, it shows up higher in search results (the SERPs). So what does that mean?! Yup, more people are able to find it, meaning that you can potentially get more paying clients.
Imagine you're playing a giant game of hide-and-seek on the internet. SEO is like leaving a trail of bright, sparkly clues that lead right to your website. The better your clues (or SEO), the faster people will find you! One thing that is super important is the content that you are writing. Make sure it is valuable for your readers so they don't end up bouncing from your website—Google does not like that.
How Fast Can SEO Work Its Magic?
Now, here's something super cool but rare to occur. With the right methods, you can sometimes get your website to show up on the first page of Google in just one day! Yes, you read that correctly, just in one day. But as mentioned, this is a rare event; there needs to be a lot of things that have to align, such as your website being an authority within the niche you are in, if the keyword you are targeting is low in competition, and other variables as well. So, as mentioned, it's not always that quick, but it can happen.
But remember, just like taking care of a plant, you need to keep working on your SEO to keep your website at the top. It's not a one-time thing – it's more like feeding and watering your website regularly to help it continuously rank and stay in that position.
Why is SEO So Important?
Let's play pretend for a moment. Imagine you have the world's most amazing lemonade stand. Your lemonade is so good, But if your stand is hidden away where no one can see it, how will anyone know about your awesome lemonade? This is the same with your website, you could have the most amazing website built, but if no one can find it, how are you going to drive sales? Maybe Facebook Ads or Google PPC?
So, this is where SEO comes in. It's like putting up big, colorful signs all over town that point to your lemonade stand. The more people who can find you, the more lemonade you can sell! In the world of websites, instead of selling lemonade, you might be sharing cool information, selling products, or showing off your awesome art. SEO helps people find whatever cool stuff you're sharing online.
What Goes into Good SEO?
SEO isn't just one thing – it's a bunch of different tricks and techniques all working together. Let's break it down:
Keywords: These are the words people type when they search for something on Google, Bing, Yahoo etc. It's like playing a guessing game – you need to figure out what words people might use when they're looking for what you have on your website. Then, you use those words in your content. Alterior Digital is exceptional at doing this.
For example, if you have a website about skincare, you might use keywords like "skincare sets" or "skincare bags" or "best japanese skincare". Take a look below and you will see as of date of this post, these keywords are easy to rank for, they have good search volume.
Skincare Sets
Skincare Bags
Best Japanese Skincare
This one you will go for if you are doing Japanese skincare. Another way to rank for this keyword is by right a blog as to "Why Japanese Skincare are the Best", or "Top 5 Reasons why Japanese Skincare are the Best". We hope you are getting the idea.
Making Your Website Look Good: This isn't just about having pretty pictures (although those help too!). It's about making sure your website is easy to use and looks good on both computers and phones. This goes back to technical SEO and On-page SEO, but we are not going to get into the mechanics of those on this post.
Imagine if you went to a website and all the words were jumbled up, or the pictures took forever to load. You'd probably leave pretty quick, right? Or the worse, going to a website only to wait forever to load. Well, good SEO makes sure your website is neat, tidy, and works well.
Creating Great Content: This is super important! Content is King. You need to write interesting stuff that people want to read. It's like being the best storyteller at a campfire – you want to keep people interested and coming back for more. If your website is about video games, you could write fun reviews of new games, share tips and tricks, or even create your own stories set in your favorite game worlds!
Google is favoring unique original content, so make sure you add some of your experience to whatever you are going to write, or even what your thoughts are on a specific topic keeping an open-ended question for the reader.
Technical Stuff (Technical SEO): This is like making sure all the gears and wheels inside a clock are working smoothly. You might not see it from the outside, but keeping everything running is crucial. For websites, this means making sure your pages load quickly, fixing any broken links, and making it easy for search engines to understand your website.
How Can SEO Help Small Businesses?
If you have a small business, like a local bakery or a toy store, SEO can be your new best friend. It helps people in your town find you online.
Let's say you have a bike repair shop. Without SEO, when someone in your town searches "fix my bike," they might end up finding a big chain store far away. But with good SEO, your local shop could pop up first! It's like having a friendly neighbor point people to your shop instead of sending them across town.
The best part? SEO can be a lot cheaper than other types of advertising. It's like getting a megaphone to shout about your business to the whole internet, without having to pay for expensive TV commercials or billboards.
What Can SEO Experts Do?
Find the Best Keywords: They're like word detectives, figuring out exactly what words people are using to search for stuff like yours.
Fix Website Problems: If your website is slow or not working right on phones, they can fix it up. It's like giving your website a super-speedy race car engine! Remember, Google likes fast website as it creates good client experience.
Create Awesome Content: They can help you write stuff that both people and search engines will love. Remember when writing content to keep the client in mind, for them to receive value of what you are producing.
Keep an Eye on Things: SEO experts watch how well your website is doing and make it even better over time. They're like coaches for your website, always pushing it to do better.
SEO: A Never-Ending Adventure
Here's something important to remember: SEO isn't a "set it and forget it" kind of thing. The internet is always changing, and so are the ways search engines work. That means SEO is always evolving too!
It's like playing a video game that keeps getting new levels and challenges. You've got to keep learning and trying new things to stay ahead. But that's what makes it exciting!
Some Cool SEO Tricks
Want to know some of the neat tricks SEO experts use? Here are a few:
Link Building: This is like making friends on the internet. The more other websites link to yours, the more popular search engines think you are. But wait, is not just quantity, those were the old ways. It is about quality and the best backlink ratio is about 2 to 4 links per domain (friend).
Local SEO: This helps people find businesses near them. It's super helpful for shops, restaurants, and other local places.
Voice Search Optimization: With more people using things like Siri or Alexa, SEO experts are figuring out how to make websites show up in voice searches too.
Video SEO: YouTube is the second biggest search engine after Google. SEO experts know how to make videos pop up in searches as well!
Wrapping It All Up
Ok, so we've covered a lot about SEO. Let's do a quick recap:
- SEO helps make your website more visible on search engines like Google.
- It's important because it helps people find your website.
- Good SEO includes using the right keywords, making your website look good, creating great content, and fixing technical stuff.
- SEO can help all kinds of websites, from big companies to small local businesses.
- SEO experts have special skills to make websites more popular.
- SEO is always changing, so it's an ongoing adventure!
Remember, SEO might sound complicated, but it's really about making your corner of the internet easier for people to find. Whether you have a website about your favorite hobby, a blog about your adventures, or an online store selling cool stuff, good SEO can help more people discover what you're sharing with the world.
So next time you search for something on Google and click on one of the top results, you'll know there's a whole world of SEO magic working behind the scenes.
More Tips, Tricks & Tools
